Our awesome business development manager, Daniel Schwartz, speaks with our publisher partners on a daily basis. He knows that every online publisher is looking for that perfect sweet spot - the point where you're maximizing...
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Programmatic advertising is all about the data. Publishers are focused on driving up the numbers - CTR, CPM, revenue, fill rate. Higher numbers are better. Higher numbers equate to greater...
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In case you needed another reason to worry about page latency, Google and Facebook are becoming more strict about page loading time, particularly on mobile. They know that twenty first...
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Roy Peleg / 10 April 2017 We all know that mobile is on the rise. According to the latest Adobe Digital Insights report, mobile traffic will overtake desktop by Q1 of next...
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At FirstImpression.io, we’re serious advocates of A/B testing. The difference a single ad placement can have on your ad revenue and user experience is huge. If you have any uncertainty...
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We all know that mobile is on the rise. According to the latest Adobe Digital Insights report, mobile traffic will overtake desktop by Q1 of next year. If you’re like most of...
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