The One-Tag Ad Product Creation & Monetization Platform
Capitalize on untapped revenue opportunities throughout your website. With one single tag and no hard coding, FirstImpression creates and monetizes dynamic display, video, and native ad products across all devices.
Our ad products supplement the existing ad placements you already have on your website and are highly customized to fit specific page layouts and preserve user experience. Each ad product appears in the right place at the right time for the right user.
After a complete website analysis, we share preview URLs of the new ad products we recommend. See exactly how they would appear and behave on your site.
We create the new ad products you select and customize them to suit all editorial requirements, page layouts and lengths, user behavior, and device types.
We connect the ad products to our direct and programmatic demand. Our platform learns what to charge for each individual impression to maximize revenue.
We automatically measure how users interact with our ad products to understand the impact on user experience and fine tune the ad products’ behavior.
For each ad product, we track revenue performance and user engagement. We can easily A/B test ad products to get the right fit for each scenario.
We do everything via one integration tag. Yes, we really do mean one tag. It’s that easy. Our team will be happy to review your website and suggest which supplementary ad products will work best for you.
Our publishers enjoy 30% - 150% extra revenue*
*Depends on website traffic, selected placements, and existing ads.
The power of FirstImpression’s 20 ad products lies in the degree of customization that’s possible.
Since our ad products are not hard-coded, they can be customized to the unique layouts of every page and section on your website, specific user behavior, appearance, device, screen size, resolution, and to operate in harmony with all other existing ad placements.
Whether you want to monetize an article, an image gallery, your sidebar, or even your video – we have an ad product that can be tailored for every scenario.
Within days the revenue brought by FirstImpression totally eclipsed all my other partners.
Sanjeev Singh CEO of MakeupandBeauty.com
"Easily generates additional revenue."
FirstImpression’s technology allowed us to easily generate additional revenue without development costs or compromising on user experience
Lena Blenky Director at eBaum's World
FirstImpression demonstrates cutting edge advertising opportunities to a jaded market
Dave Rogers CRO at Elephant Journal
Listen in as FirstImpression CEO Roy Peleg explains on the podcast Ad Pipes how publishers can better monetize their websites while preserving their user experience.
We understand the challenges publishers face in trying to create a positive and custom advertising experience for their users while maximizing ad revenue.
We founded FirstImpression to offer an easy, flexible, and super-quick solution to create, manage, and monetize any type of ad product in seconds – a technology that would make online advertising easier, better for the user, and more profitable.
Each of our team members brings something unique and valuable that lets us bring maximum value to our publishers.
Meet the team
Here are the minds that power FirstImpression around the clock.
Chief Executive Officer
Chief Technology Officer
Chief Revenue Officer
Operations Team Leader
Senior Business Development Manager
Revenue Optimization Analyst
Senior Revenue Optimization Manager
Business Development Manager
PA & Office Admin
Director of Direct Demand
Interested in trying FirstImpression?
We currently accept content publishers with at least 5 million monthly page views. If you meet this criteria or have any questions about our service fill out the form below or reach us by phone or email.
We’ll get back to you in no time.
7 Dubnov Street, Tel Aviv, Israel, 6473207
+972 (3) 374-1235
+972 (3) 374-1283
550 California Ave, Palo Alto, CA, United States, 94306