Placing a single integration tag on your website or in your ad server connects us with your website. No additional ad tags ever.


Utilizing our big data analytics platform, we identify untapped revenue opportunities currently being missed out on.


Recommendations for complementary ad products are demonstrated through live simulations on your website.


Each ad product you accept is created with no coding and uniquely tailored to your preferences like: page layout, UX and existing ad placements.


We utilize multi-level yield optimization to increase revenue through our ad products and react to market trends automatically.

Meet the team

Here are the minds that power FirstImpression around the clock.

Roy Peleg
Chief Executive Officer
Amir Gur
Amir Gur
Head of Operations & QA
Marina Shnayder
Marina Shnayder
Director of Revenue Optimization
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Alex Belenky
Development Lead
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Hagai Zisser
Head of Product
Uri Yatskin
Uri Yatskin
System Architect
Almog Even
Almog Even
Senior Developer
Joshua Samet
Senior Revenue Optimization Manager
Karen Perl
Karen Perl
Admin & Welfare Manager
Daniel Hollander
Daniel Hollander
Senior Operations & QA Specialist
Hadas Dinerman
Hadas Dinerman
Operations & QA Specialist
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24 Se'adya Ga'on Street, Tel Aviv, Israel, POB 20052

+972 (3) 374-1235

+972 (3) 374-1283


387 Park Avenue South, 5th Floor, New York, NY, United States, 10016

+1 (415) 376-1457