July 101: what’s hot in ad tech
July 4, 2017
June came and went in a flurry. That means summer is well and truly here. And yes, it’s hot. Here are the latest dramas, stats and successes from the crazy,...
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Blog
Industry updates and an inside look at FirstImpression.io
MediaPost: Should Publishers Treat Engaged Users Differently?
June 28, 2017
Roy Peleg, Op-Ed Contributor / June 26, 2017 Shares, clicks, bookmarks, comments, page views per session, newsletter signups, time on page. Engaged users are a publisher’s dream. From shares that attract...
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Google’s ad blocker: what you need to know
June 27, 2017
You’ve probably heard about Google’s plans for a new ad blocker. It’s attracted a lot of support and criticism, as well as concern from some of our publishers. But fear...
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AdTech Daily: Ad Tech Platform FirstImpression.io Announces Compliance Ahead of Google Chrome Crackdown
June 15, 2017
Ad Tech Daily / June 13, 2017 – FirstImpression.io announces compliance with Better Ads standards – Company policy is to recommend ad formats that users find acceptable Tel Aviv – FirstImpression.io, a technology...
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5 most spectacular advertising fails (apart from that Pepsi ad)
June 12, 2017
We’re presuming you saw that Pepsi ad in April. Yes, that one with Kendall Jenner which so terribly missed the mark. It's hard to forget. Pepsi apologized for causing offense and...
Read More5 reasons your ad setup sucks
May 25, 2017
Publishers, it’s time for some tough love. Your ad setup sucks, and it’s because you’re guilty of one (or more) of the following. 1. You think your current ad setup is...
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