FIrstImpression.io Team | FirstImpression

02 May

Less is more: why you need to change your approach to programmatic ad fill

Programmatic advertising is all about the data. Publishers are focused on driving up the numbers - CTR, CPM, revenue, fill rate. Higher numbers are better. Higher numbers equate to greater...

20 Apr

How to optimize your ad speed

by FIrstImpression.io Team

in Advertising Setup

Comments

In case you needed another reason to worry about page latency, Google and Facebook are becoming more strict about page loading time, particularly on mobile. They know that twenty first...

11 Apr

How to increase ad revenue by A/B testing placements

by FIrstImpression.io Team

in Monetization

Comments

At FirstImpression.io, we’re serious advocates of A/B testing. The difference a single ad placement can have on your ad revenue and user experience is huge. If you have any uncertainty...

13 Mar

Confused about server-to-server? It might not be relevant for you anyway.

by FIrstImpression.io Team

in Industry Trends, Monetization

Comments

Purch’s announcement in December about their big, bold move to server-to-server has led to a flurry of contradictory articles on the topic. Some experts passionately advocate that this is the...

06 Mar

4 unique ad products you should test out

by FIrstImpression.io Team

in Advertising Setup

Comments

One thing we’re big on here at FirstImpression.io is testing. And another thing we’re into are cool, original ad products. The two go together. We help our publishers test out the...

25 Feb

Publishers confess their 33 greatest challenges

by FIrstImpression.io Team

in Industry Trends

Comments

Being an online publisher in today’s ridiculously-quickly changing digital landscape is not for the faint-hearted. If you work in this industry, you’d better thrive on a challenge...