Placing a single integration tag on your website or in your ad server connects us with your website. No additional ad tags ever.


Utilizing our big data analytics platform, we identify untapped revenue opportunities currently being missed out on.


Recommendations for complementary ad products are demonstrated through live simulations on your website.


Each ad product you accept is created with no coding and uniquely tailored to your preferences like: page layout, UX and existing ad placements.


We utilize multi-level yield optimization to increase revenue through our ad products and react to market trends automatically.

Meet the team

Here are the minds that power FirstImpression around the clock.

Roy Peleg
Chief Executive Officer
Omer Müller
Chief Technology Officer
Michael Bassin
Chief Revenue Officer
Uri Yatskin
System Architect
Almog Even
Senior Developer
Amir Gur
Operations Team Leader
Daniel Schwartz
Director of Business Development
Joshua Samet
Senior Revenue Optimization Manager
Marina Shnayder
Director of Revenue Optimization
Maor Berkover
Operations Engineer
Karen Perl
PA & Office Admin
Shir Dahan
Operations Engineer
Adam Sabbagh
Senior Business Development Manager
Allyson Shira Betech
Web Researcher
Ohad Bergmann
Operations Engineer
Noah Botwinick
Senior Web Researcher
Alex Belenky
Development Lead
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24 Se'adya Ga'on Street, Tel Aviv, Israel, POB 20052

+972 (3) 374-1235

+972 (3) 374-1283


387 Park Avenue South, 5th Floor, New York, NY, United States, 10016

+1 (415) 376-1457